In order to clear the airwaves of incindiary, inflamatory language, the "silent majority" has to find it's voice. The vast majority of people in this country abhor extremism, whether from the far right or far left, but they are totally drowned out by the colume coming from those camps.

As with almost anything these days, the solution is connected to the wallets, pocketbooks and balance sheets  of those involved in the world of communications. Specically, in this case CUTA is talking about the sponsors and their propensity to look at nothing other than ratings, when it comes to media buys. If you were to quiz the CEO's of these businesses you would learn that they know virtually nothing about the content of the shows they are spending their money (and often it's the shareholders' money) on.

The only way to create an impact - to shift the paradigm - is to convince those spending advertising dollars to, in effect, support demagogery that these sponsorships are going to become counter-productive. If they can be convinced that, if their actions continue, not only will their products/services be boycotted but that the consumer/listener will intenionaly purchase these products and services from a competitor - businesses with an understanding of what the words respect and decency mean.